Self Promotion Isn’t Gross, It’s Your Responsibility — DO THIS To Connect Deeper With Your Audience

Ozzin Jun
3 min readFeb 3, 2024
Perhaps your chaos is the best thing that has ever happened to you.

People go to others, who don’t care as much as you do. Only because they can’t find you.

Your visibility is your responsibility.

1. Your Mess Is Your Message

The thing that makes you most stand out in your Personal Brand is something you’re not fully expressing yet.

When we speak out truth, if might feel scary at first to fully be ‘’naked’’ and to get vulnerable, especially on the parts of the story we feel like leaving out.

But often the ‘’LEFT OUT PARTS’’ of our story, which we feel ashamed or scared to share..

..are often the parts people NEED TO HEAR THE MOST.

View every obstacle and disadvantage as your cutting edge.

I’m not saying you have to be a full open diary as a business owner.

You can decide what you want to share. There is a maturity in time, when we feel the pull to share something more deeper.

But when you speak up your full truth and tie it into your mission of your company, you inspire millions of people to speak their truth and join from a place of power.

ACTION PLAN: Don’t just tell your full story, but use fractions of your story that serve a specific context. You’re the living evidence of certain transformation and results you have created. You can tie in your story as part of the framework to go deeper with your brand.

For example: You found a way to lose weight and get in shape without crazy diets. Now you can use your own transformational story to sell your own fitness products or coach other people to achieve the same results.

2. Create Your Badass List

Just by doing this exercise I got 3 new clients, and built a deeper connection to my audience.

I travel the world with my partner while doing business. One of my badass moments has been my healings from a toxic relationship to a healthy one.

ACTION PLAN: List all events, experiences, actions, transformations or results that you’re really proud of yourself. It could be hardships that you overcame or a moment where you were courageous. Write them down on a paper or on your phone where you can easily access them anytime.

Next, take your top 3 badass moments and go live on LinkedIn, Facebook or Instagram. Share a quick story about your favorite badass moment! When you share your vulnerable story, it will inspire your audience and allow them to connect deeper.

For example: My badass moment was that I dropped out of university and build my coaching business successfully. I got raped and healed from it to serve today more women to heal & prevent this. I went from 6-figure debts to 6-figure cash months in 8 months.

Now it’s your turn!

Yours can look completely different. For some people it’s the moment they got their baby, a graduation, or when they cooked the first time a specific meal.

For example, the feature of this entrepreneur raises curiosity around how he got out of debts and made millions. He could share his badass moments around this and share insights that are deeper around his personal brand.

If you want more practical insights to gain more visibility through strategic posts and how you can get into media.

Message me directly on LinkedIn or Instagram with ‘’GROW’’ and I’ll be happy to have a chat with you on how I can help you.

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Ozzin Jun

Executive Personal Branding Strategist & Award-Winning Business Mentor | Weekly Articles on Personal Branding and Personal Growth.